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SaaS metrics for better operating decisions
Practical calculators for founders, product teams and independent software businesses.
15focused calculators
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Browse all calculators
15 calculators shownSaaS metrics
SaaS Churn Calculator
Measure customer churn, revenue churn and retention from a consistent period.
SaaS metrics
SaaS LTV:CAC Calculator
Compare customer lifetime value with acquisition cost and payback.
Pricing & profit
SaaS Pricing Calculator
Set a minimum price from costs, target margin and customer count.
Pricing & profit
SaaS Gross Margin Calculator
Separate hosting, support and delivery costs from recurring revenue.
Pricing & profit
SaaS Break-even Customers Calculator
Find customers and revenue needed to cover fixed operating costs.
Pricing & profit
Usage-based Pricing Calculator
Calculate base fees, included usage, overage charges and effective unit price.
Growth & operations
SaaS CAC Payback Calculator
Estimate months needed to recover acquisition spend from gross profit.
Growth & operations
Net Revenue Retention Calculator
Measure expansion, contraction and churn within the opening customer base.
Growth & operations
SaaS Rule of 40 Calculator
Compare revenue growth and profit margin in one operating score.
Growth & operations
Free Trial Conversion Calculator
Measure trial conversion, paid customers and projected MRR from a cohort.
Planning & runway
SaaS Revenue Forecast Calculator
Project customers, MRR and cumulative revenue across a planning horizon.
Planning & runway
Cloud Cost Per Customer Calculator
Allocate infrastructure and tooling costs across active customers.
Planning & runway
SaaS Cash Runway Calculator
Estimate runway from cash, revenue and monthly operating burn.
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Operating guides
Understand the metric behind the result
Detailed frameworks for recurring revenue, unit economics, pricing and cash planning with review boundaries and practical workflows.
Recurring revenue and retention: MRR, ARR, churn, GRR and NRR
Recurring metrics become useful only when every movement has a stable definition. This guide connects billing events, opening cohorts and revenue retention into one review process.
Read guideSaaS unit economics: gross margin, CAC, LTV and payback
A favorable ratio can still consume too much cash or depend on unstable retention. This guide builds unit economics from cohorts and gross contribution.
Read guideSaaS pricing and packaging: cost floors, value and usage meters
A calculator can establish a price floor, but customers buy a value proposition and a package. This guide separates those decisions and reconnects them through experiments.
Read guideSaaS forecasting and runway: drivers, scenarios and decision dates
A revenue forecast explains operating drivers; a runway plan explains cash timing. This guide connects them without treating an average burn rate as a complete plan.
Read guide