Method and assumptions
Use a completed cohort whenever possible. Mixing active trials with completed trials can make conversion look artificially low or high.
Trial conversion = converted trials ÷ completed trials. Projected MRR = converted trials × monthly price.
Common questions
Should active trials be included?
Use completed trials for a stable cohort conversion rate.
Does this include annual plans?
Convert annual contracts to a monthly-equivalent value before using the price input.
Independent planning calculator. Not financial, tax, legal or investment advice.